It is not everyday that you get to help out the city you grew up in, so when you do it is important to take advantage of it, which is exactly what our creative mastermind Emily Hughes did this past May. Emily was approached by community leaders in her hometown of Guttenberg, Iowa to design a new logo for their “Guttenberg River of Music,” that took place every Friday night from June through August this summer.
We love to flex our creative powers here at Performance Marketing for projects outside of typical client work, so Emily of course accepted. The end result turned out to be a beautiful logo that was printed on t-shirts, fliers, posters, signage, and in the newspaper advertisements.
Guttenberg is a lovely, picturesque city that is nested along the Mississippi River and they wanted to provide their residents with a fun family activity for Friday nights throughout the summer. The solution? An outdoor concert series, which was named appropriately, “Guttenberg River of Music”. This was free to the public at the band shelter that sits adjacent to the Mississippi. The logo ties together both the historic rivertown with the live summer-long music series on the river.
While it was a challenging task, the finished product was well received by the fine folks of Guttenberg. In the end, it was a fun, creative and rewarding project that was enjoyable for the entire summer.
Head over to our portfolio page to see the rest of the collateral.Read More »