How do you deliver a lot of information at once yet keep it reader-friendly? That was our challenge for the brochure we recently did for the American Rental Association (ARA) to promote its 2014 convention and trade show, The Rental Show.
The Show Planner sets the tone for the entire Show marketing campaign, and each year we’re tasked with keeping it fresh — although the basic elements (seminars, trade show, networking events, travel and hotel information, etc.) remain the same.
With this year’s 64-page edition, we made the design more graphic while keeping the copy as concise as possible. The layout uses bold headlines, compelling statistics and Show photography to break up the text into manageable pieces. Callouts and sidebars also make it easy to find key information.
To see the entire brochure, check out the digital version we created for ARA to post online. It’s one of several pieces we produce each year as part of The Rental Show marketing campaign.