It’s evident that our office space is getting a facelift but there are more changes happening than just the obvious ones. Being the innovators they are, Shift launched a new company website and man, it’s on a whole new level.
They didn’t feel like their old website quite matched their personality and capabilities so they began brainstorming ideas for a new one. Each front-end developer created a site based on his or her own vision, no limitations. They knocked it out of the park, but we all know two (or more) heads are better than one, so the team met to compare ideas.
The best aspects of each idea were combined to create the end result: a clean, engaging, visually appealing site. The content of the site focuses on a clear message of who Shift is: a laid back, yet talented and hardworking group of techies. Projects are prominently displayed, team members are highlighted and the seriously cool benefits of working with them are not ignored.
Roman, a Shifter who’s worked a lot on the site, made a point to tell us the site will never be “finished” per se. It is and will continue to be a constant work in progress. They’re aiming for more and more interactive features and integration with social media. The site will evolve just as the company evolves: quickly and in style.
The new site uses a different program than the old one, making it easier to update content for the developers. That means you’ll find new content more often and that content will load at lightning speed. Another feature that brought it up to the 21st century is that it’s mobile-friendly. Many people use their smart phones to search these days and using different forms of analytics will let them measure just how many people are appreciating the site in this new, convenient way.
Pssst – Totally off topic, but watch for the Shift Bot, making its appearance soon. Apparently, it’s a robot you can guide through their office directly from your computer…yeah, get pumped.
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