PM’s tradeshow expertise recently rose to the occasion once again, this time on behalf of Deckorators. Well known in the decking industry for their extensive lineup of post caps, railings and accessories, Deckorators planned to introduce a brand new line of decking materials at the Deck Expo. To launch a new product line in a field it isn’t known for, Deckorators needed to make a splash that would drive traffic to their booth and away from the traditional decking players.
To generate the needed excitement, PM created a pre-show campaign that teased the new line. In addition, a Happy Hour event was staged at the Deckorators booth and invitations were sent in a variety of print and digital forms. The show became a huge success for Deckorators as their booth traffic was the largest they’d ever had at a tradeshow — even more than at the much-larger IBS show. The Happy Hour crowd filled the booth, plus a line wrapped around it. In all, the team left with nearly 500 eager leads and a thrilled distributor network. It just goes to show what a little fun — and a lot of pre-show planning — can do.
Read More »