Now That’s Gutsy

Terex just launched a new line of skid-steer loaders in a market dominated by the other guys, and they didn’t do it quietly. (These brands are to construction what Kleenex is to blowing your nose, so kudos to Terex for being bold enough to take them on.) In our Reality Check campaign, the new Terex models go head-to-head against the competition, based solely on the facts. Check it out at terexrealitycheck.com. We hear it paid off with brisk sales at The Rental Show in Las Vegas — where the Terex Reality Check booth happened to be steps away from Bobcat. Awkward …

 




  1. [...] attention. Not bad for a brand just entering a category dominated by the competition! (See our previous blog for more details about the campaign.) Posted By: Performance Marketing [...]