Performance Marketing

This month’s installment of “yes, we do that” shows how advertising can take some surprising forms.

Editorial Note: This marks the start of a new feature where we post a taste of the work we’ve been doing. We’re calling this section the “Creative Sampler.” Every month, we’ll highlight a few sweet bites of creative. Check back next month, because like a box of chocolates, you never know what you’re gonna get.

Mobile and Merchandising

PM recently developed the brand identity and all of the supporting elements for KPI & JCI & Astec Mobile Screens’ Road Connection campaign.

By “supporting elements,” we mean a truck wrap, a website/blog and tradeshow signage — as well as a huge variety of event giveaway items, from t-shirts to temporary tattoos. The campaign also has a presence on Facebook, Twitter, YouTube and Flickr.

So far, the campaign has resulted in more than 2,000 letters to Congress from 39 states, more than 2,400 Facebook fans, more than 283 Twitter followers and 28 official sponsors. Our mobile journalist has also logged more than 14,000 miles traveling to trade shows, state association meetings and dealerships.

You can read more about this grassroots, nonpartisan campaign to promote long-term infrastructure funding here.

iPad Apps

Our clients at Honeywell Performance Materials and Technology are also taking paper sales tools to the next level. We just finished developing two new contractor apps, which are now in the iTunes App Store.

Since R-22 refrigerants are being phased out, contractors are looking for viable alternatives. The Honeywell R-22 Retrofit product selection tool makes it easy to compare up to three retrofit products based on several factors. The app can also calculate the amount of refrigerant needed for the job.

The second app gives HVAC contractors an electronic option for the paper “slide rule” pressure-temperature (PT) chart they typically carry. The Honeywell PT Chart app helps contractors select a refrigerant and calculate a variety of data points they need to perform tasks in the field.

We’re currently in the process of developing iPhone and Android versions of both apps. Stay tuned!

The Terex Reality Check microsite just received a Silver ADDY® award from Des Moines’ local chapter of the American Advertising Federation. Nearly 300 entries were judged this year, based on creativity, originality and creative strategy — so it’s a great honor to be recognized in our own community.

We just happen to have a nice, cozy spot for the ADDY next to the Best Print Ad award we picked up for the same campaign from the Construction Writers Association Marketing Communications Awards in San Antonio.

This campaign just keeps on getting attention. Not bad for a brand just entering a category dominated by the competition! (See our previous blog for more details about the campaign.)

Performance Marketing’s Todd Versteeg wasn’t kidding when he said that during a recent visit to Tulsa, Okla., he tendered the winning bid on a piece of art with legendary proportions.

The news was confirmed today when a nearly 7-foot-long cylinder box containing the larger-than-life likeness of U2 frontman Bono arrived at our front door.

Versteeg purchased the original artwork after being amazed by the lightning-fast hands of The 3 Painters, which at the behest of PM client Vacuworx International entertained the sponsors, exhibitors and attendees of last month’s Tulsa Pipeline Expo.

Set to music and described as “artrageous,” The 3 Painters also created colorful portraits of John Lennon, Frank Sinatra, Jimi Hendrix, Marilyn Monroe and a patriotic Statue of Liberty piece, each of which were auctioned off after the show at the Hyatt Regency Tulsa.

All proceeds from TPE’s silent and live auctions went to support the Eagle Gift Foundation, a nonprofit organization that provides assistance to charitable groups that promote educational programs, protect vulnerable children, and lend a helping hand to those who have experienced adversity.

Inducted in the Rock and Roll Hall of Fame in 2005, Bono solidified his rock-stardom shortly before his 45th birthday. Though the painting was met with mixed reviews, no one doubts that Versteeg’s procurement of The 3 Painters’ piece has bolstered his celebrity status in West Des Moines.

Or at least in the fifth-floor office space of Performance Marketing.

P.S. No Fender guitars or hotel rooms were decimated in the writing of this blog post.