With Congress getting ready to head into session on Jan. 24, The Road Connection – a nine-month campaign highlighting the need for increased infrastructure funding – is heading out on the open road.
In the driver’s seat are Curt Peterka and Andrew Gillman who will be traveling cross-country to trade shows, state association meetings, dealerships and everywhere in between to garner support and educate the public on the necessity of passing the reauthorization bill. (It’s only 844 days overdue.)
Over the past few months, we here at PM have had the opportunity to work with the leading sponsor (and brainchild) of this cause-worthy campaign – KPI-JCI & Astec Mobile Screens.
As part of this campaign, we’ve created a microsite where you can contact Congress (hint, hint), nominate a worst road (another hint) and see where the truck is heading next. Check it out at www.theroadconnection.org.
Along with the microsite, we’ve illustrated and designed all elements including the truck wrap, promotional items and much more!
Here are some photos of the truck visiting the PM office and at our kickoff event at AED Summit/CONDEX Jan. 19-20 in Washington, D.C.
Curt Peterka (left), Advertising Manager at Kolberg Pioneer, Inc., and Andrew Gillman, Public Relations, Performance Marketing (a.k.a. The Mobile Journalist). These are the guys in the truck, so wave when you see them.
All set up at the AED Summit Kickoff Event – Washington, D.C.
From left: Curt Peterka, Christian Klein (AED Vice President of Government Affairs and Washington Counsel), Lisa Carson (Marketing Manager, KPI-JCI & Astec Mobile Screens) and Andrew Gillman (PM Mobile Journalist)
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