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	<title>PM Blog</title>
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	<link>http://performancemarketing.com/blog</link>
	<description>Logic, creativity, and serious passion for doing the right thing at the right time for the right reasons.</description>
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		<title>PM picks up awards at Annual ADAI Design Exhibition</title>
		<link>http://performancemarketing.com/blog/2012/05/pm-picks-up-awards-at-annual-adai-design-exhibition/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pm-picks-up-awards-at-annual-adai-design-exhibition</link>
		<comments>http://performancemarketing.com/blog/2012/05/pm-picks-up-awards-at-annual-adai-design-exhibition/#comments</comments>
		<pubDate>Tue, 15 May 2012 22:10:16 +0000</pubDate>
		<dc:creator>Performance Marketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Art Directors Association of Iowa]]></category>
		<category><![CDATA[Ballet Des Moines]]></category>
		<category><![CDATA[Performance Marketing]]></category>
		<category><![CDATA[Shift]]></category>
		<category><![CDATA[Silicon Prairie News]]></category>
		<category><![CDATA[Thinc Iowa]]></category>

		<guid isPermaLink="false">http://performancemarketing.com/blog/?p=3599</guid>
		<description><![CDATA[A night out with your coworkers is always nice, but when you take home a few awards at the end of the evening, it&#8217;s even better. The Art Directors Association of Iowa recently held its 54th annual design exhibition, and between PM and our own Emily Hughes, we scored four Awards of Excellence and two [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-3601" href="http://performancemarketing.com/blog/2012/05/pm-picks-up-awards-at-annual-adai-design-exhibition/group_awards/"><img class="alignnone size-full wp-image-3601" title="group_awards" src="http://performancemarketing.com/blog/wp-content/uploads/2012/05/group_awards.jpg" alt="" width="600" height="450" /></a></p>
<p><a rel="attachment wp-att-3601" href="http://performancemarketing.com/blog/2012/05/pm-picks-up-awards-at-annual-adai-design-exhibition/group_awards/"></a>A night out with your coworkers is always nice, but when you take home a few awards at the end of the evening, it&#8217;s even better.</p>
<p><a href="http://www.artdirectorsiowa.org/" target="_blank">The Art Directors Association of Iowa</a> recently held its 54th annual design exhibition, and between PM and our own Emily Hughes, we scored four Awards of Excellence and two Best of Category Awards.</p>
<p>The ADAI exhibition is a fun event for us because it&#8217;s focused on graphic design. It also showcases lots of inspiring work produced right here in our own professional community. If you’d like to see some of the other winners, check out the <a href="https://www.facebook.com/media/set/?set=a.10150778654441697.399851.133413741696&amp;type=1" target="_blank">photos on Facebook.</a></p>
<p><strong><em>Here&#8217;s a quick look at PM’s winning submissions &#8230;</em></strong></p>
<p><strong><em> </em></strong><a rel="attachment wp-att-3602" href="http://performancemarketing.com/blog/2012/05/pm-picks-up-awards-at-annual-adai-design-exhibition/bdm_awards/"><img title="bdm_awards" src="http://performancemarketing.com/blog/wp-content/uploads/2012/05/bdm_awards.jpg" alt="" width="600" height="405" /></a></p>
<p><strong>Ballet Des Moines Fundraising Packet</strong></p>
<p><strong> </strong><strong>Award of Excellence for PM</strong></p>
<p><strong>Category: Collateral</strong></p>
<p>The <a href="http://balletdesmoines.org/" target="_blank">Ballet Des Moines</a> needed a customizable piece that could be tailored for different fundraising prospects. We created this double-fold brochure with a pocket and inserts for various messages. The pro-bono piece is small enough to mail yet makes a big impact with dramatic photography and metallic ink.</p>
<p>&nbsp;</p>
<p><a rel="attachment wp-att-3603" href="http://performancemarketing.com/blog/2012/05/pm-picks-up-awards-at-annual-adai-design-exhibition/cp_awards/"><img class="alignnone size-full wp-image-3603" title="cp_awards" src="http://performancemarketing.com/blog/wp-content/uploads/2012/05/cp_awards.jpg" alt="" width="600" height="396" /></a></p>
<p><strong>Chicago Pneumatic Brand Ad Concepts</strong></p>
<p><strong>Award of Excellence for PM</strong></p>
<p><strong>Category: Unpublished</strong></p>
<p>Some of the coolest designs never make it to press. Kudos to ADAI for having a category to recognize some of them! PM created these ad concepts based on the results of a voice of customer/brand positioning exercise for <a href="http://www.cp.com/usen/" target="_blank">Chicago Pneumatic</a>. The look is in line with the CP brand, but pushes it farther to make a connection with the hardworking contractor audience.</p>
<p>&nbsp;</p>
<p><a rel="attachment wp-att-3605" href="http://performancemarketing.com/blog/2012/05/pm-picks-up-awards-at-annual-adai-design-exhibition/thincia_awards/"><img class="alignnone size-full wp-image-3605" title="thincia_awards" src="http://performancemarketing.com/blog/wp-content/uploads/2012/05/thincia_awards.jpg" alt="" width="600" height="523" /></a></p>
<p><strong><a href="http://thinciowa.devface.com/" target="_blank">Thinc Iowa Website</a></strong></p>
<p><strong>Award of Excellence and Best of Category for PM</strong></p>
<p><strong>Category: Website Design</strong></p>
<p>We can’t say enough good things about working with the <a href="http://www.siliconprairienews.com/" target="_blank">Silicon Prairie News</a> team on their first Thinc Iowa event last fall. They trusted us to recommend a creative approach, and this website is the centerpiece of the design. It features parallax scrolling from section to section, instead of traditional multi-page navigation. <a href="http://thinciowa.devface.com/" target="_blank">(Trust us, you just have to see it.)</a> Our cohorts from <a href="http://www.interactiveshift.com/" target="_blank">Shift</a> did the programming. And we had so much fun, we signed up to do it again this fall for <a href="http://www.thinciowa.com/" target="_blank">Thinc Iowa 2012</a>.</p>
<p>&nbsp;</p>
<p><a rel="attachment wp-att-3604" href="http://performancemarketing.com/blog/2012/05/pm-picks-up-awards-at-annual-adai-design-exhibition/sthd_awards/"><img class="alignnone size-full wp-image-3604" title="sthd_awards" src="http://performancemarketing.com/blog/wp-content/uploads/2012/05/sthd_awards.jpg" alt="" width="600" height="418" /></a></p>
<p><strong>Martha and Ryan Save the Date</strong></p>
<p><strong>Award of Excellence and Best of Category for Emily Hughes</strong></p>
<p><strong>Category: Announcements/Invitations</strong></p>
<p><strong> </strong>Beyond her work at PM, Emily Hughes has a whole other creative outlet designing wedding invitations and other announcements. This one is particularly special, since it was for Emily’s cousin — who incidentally wrote the copy. (Creativity must run in the family!) Another PM connection: the photos were taken by our former coworker, <a href="http://www.gretchenscottphotography.com/#" target="_blank">Gretchen Scott</a>.</p>
<p><em>As a side note, this year’s exhibition was organized and emceed by our fellow creative, Paul Richards, who put a lot of heart, sweat and time into the entire event. Many thanks to Paul and the ADAI volunteers for another excellent exhibition. What a great way to spend a warm spring evening!</em></p>
<p>&nbsp;</p>
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		<title>Creative Sampler: From Truck Wraps to iPad Apps</title>
		<link>http://performancemarketing.com/blog/2012/04/creative-sampler-from-truck-wraps-to-ipad-apps/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=creative-sampler-from-truck-wraps-to-ipad-apps</link>
		<comments>http://performancemarketing.com/blog/2012/04/creative-sampler-from-truck-wraps-to-ipad-apps/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 18:36:20 +0000</pubDate>
		<dc:creator>Performance Marketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Creative Sampler]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Honeywell]]></category>
		<category><![CDATA[iPad Apps]]></category>
		<category><![CDATA[KPI-JCI]]></category>
		<category><![CDATA[The Road Connection]]></category>

		<guid isPermaLink="false">http://performancemarketing.com/blog/?p=3524</guid>
		<description><![CDATA[This month’s installment of “yes, we do that” shows how advertising can take some surprising forms. Editorial Note: This marks the start of a new feature where we post a taste of the work we’ve been doing. We’re calling this section the “Creative Sampler.” Every month, we’ll highlight a few sweet bites of creative. Check [...]]]></description>
			<content:encoded><![CDATA[<p><strong>This month’s installment of “yes, we do that” shows how advertising can take some surprising forms.</strong></p>
<p><em>Editorial Note: This marks the start of a new feature where we post a taste of  the work we’ve been doing. We’re calling this section the “Creative  Sampler.” Every month, we’ll highlight a few sweet bites of creative.  Check back next month, because like a box of chocolates, you never know  what you’re gonna get.</em></p>
<p>&nbsp;</p>
<p><strong>Mobile and Merchandising</strong></p>
<p><strong> </strong><strong><a rel="attachment wp-att-3544" href="http://performancemarketing.com/blog/2012/04/creative-sampler-from-truck-wraps-to-ipad-apps/truck1/"><img title="truck1" src="http://performancemarketing.com/blog/wp-content/uploads/2012/04/truck1.jpg" alt="" width="600" height="346" /></a></strong></p>
<p><strong> </strong><strong><a rel="attachment wp-att-3547" href="http://performancemarketing.com/blog/2012/04/creative-sampler-from-truck-wraps-to-ipad-apps/truck4/"><img class="alignnone size-full wp-image-3547" title="truck4" src="http://performancemarketing.com/blog/wp-content/uploads/2012/04/truck4.jpg" alt="" width="600" height="386" /></a></strong></p>
<p><strong> </strong><strong><a rel="attachment wp-att-3545" href="http://performancemarketing.com/blog/2012/04/creative-sampler-from-truck-wraps-to-ipad-apps/truck2/"><img class="alignnone size-full wp-image-3545" title="truck2" src="http://performancemarketing.com/blog/wp-content/uploads/2012/04/truck2.jpg" alt="" width="600" height="364" /></a></strong></p>
<p><strong> </strong><strong><a rel="attachment wp-att-3546" href="http://performancemarketing.com/blog/2012/04/creative-sampler-from-truck-wraps-to-ipad-apps/truck3/"><img class="alignnone size-full wp-image-3546" title="truck3" src="http://performancemarketing.com/blog/wp-content/uploads/2012/04/truck3.jpg" alt="" width="600" height="400" /></a></strong>PM recently developed the brand identity and all of the supporting elements for KPI &amp; JCI &amp; Astec Mobile Screens’ Road Connection campaign.</p>
<p>By “supporting elements,” we mean a truck wrap, a <a href="http://www.theroadconnection.org/" target="_blank">website</a>/<a href="http://blog.theroadconnection.org/" target="_blank">blog</a> and tradeshow signage — as well as a huge variety of event giveaway items, from t-shirts to temporary tattoos. The campaign also has a presence on <a href="http://www.facebook.com/theroadconnection" target="_blank">Facebook</a>, <a href="http://twitter.com/#!/road_connection" target="_blank">Twitter</a>, <a href="http://www.youtube.com/roadconnectionvideos" target="_blank">YouTube</a> and <a href="http://www.flickr.com/photos/theroadconnection" target="_blank">Flickr</a>.</p>
<p>So far, the campaign has resulted in more than 2,000 letters to Congress from 39 states, more than 2,400 Facebook fans, more than 283 Twitter followers and 28 official sponsors. Our mobile journalist has also logged more than 14,000 miles traveling to trade shows, state association meetings and dealerships.</p>
<p>You can read more about this grassroots, nonpartisan campaign to promote long-term infrastructure funding <a href="http://performancemarketing.com/blog/2012/01/a-different-kind-of-mobile/" target="_blank">here</a>.</p>
<p><span style="text-decoration: underline;"> </span></p>
<p>&nbsp;</p>
<p><strong>iPad Apps</strong></p>
<p><strong><a rel="attachment wp-att-3543" href="http://performancemarketing.com/blog/2012/04/creative-sampler-from-truck-wraps-to-ipad-apps/ipad2/"><img title="ipad2" src="http://performancemarketing.com/blog/wp-content/uploads/2012/04/ipad2.jpg" alt="" width="600" height="458" /></a></strong></p>
<p><strong><a rel="attachment wp-att-3542" href="http://performancemarketing.com/blog/2012/04/creative-sampler-from-truck-wraps-to-ipad-apps/ipad1/"><img class="alignnone size-full wp-image-3542" title="ipad1" src="http://performancemarketing.com/blog/wp-content/uploads/2012/04/ipad1.jpg" alt="" width="600" height="360" /></a></strong>Our clients at Honeywell Performance Materials and Technology are also taking paper sales tools to the next level. We just finished developing two new contractor apps, which are now in the iTunes App Store.</p>
<p>Since R-22 refrigerants are being phased out, contractors are looking for viable alternatives. The <a href="http://itunes.apple.com/us/app/honeywell-retrofit-r-22/id504300033?mt=8" target="_blank">Honeywell R-22 Retrofit</a> product selection tool makes it easy to compare up to three retrofit products based on several factors. The app can also calculate the amount of refrigerant needed for the job.</p>
<p>The second app gives HVAC contractors an electronic option for the paper “slide rule” pressure-temperature (PT) chart they typically carry. The <a href="http://itunes.apple.com/us/app/honeywell-pt-chart/id503873378?mt=8" target="_blank">Honeywell PT Chart </a>app helps contractors select a refrigerant and calculate a variety of data points they need to perform tasks in the field.</p>
<p>We’re currently in the process of developing iPhone and Android versions of both apps. Stay tuned!</p>
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		<title>Champagne, Cake and Celebrations</title>
		<link>http://performancemarketing.com/blog/2012/03/champagne-cake-and-celebrations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=champagne-cake-and-celebrations</link>
		<comments>http://performancemarketing.com/blog/2012/03/champagne-cake-and-celebrations/#comments</comments>
		<pubDate>Fri, 16 Mar 2012 21:36:16 +0000</pubDate>
		<dc:creator>Performance Marketing</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://performancemarketing.com/blog/?p=3497</guid>
		<description><![CDATA[The average employee stays with a company for just over four years. We must be doing something right here at PM as we have two employees who recently celebrated their 10-year anniversaries (and on the same day, too!). Check out what Paul Richards and Camille Wolfe have to say about working at PM over the [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-3499" href="http://performancemarketing.com/blog/2012/03/champagne-cake-and-celebrations/10th/"><img class="alignnone size-full wp-image-3499" title="10th" src="http://performancemarketing.com/blog/wp-content/uploads/2012/03/10th.jpg" alt="" width="600" height="332" /></a><br />
The average employee stays with a company for just over four years. We must be doing something right here at PM as we have two employees who recently celebrated their 10-year anniversaries (and on the same day, too!).</p>
<p>Check out what Paul Richards and Camille Wolfe have to say about working at PM over the past 10 years.</p>
<p><strong>CAMILLE WOLFE</strong><br />
Creative Team</p>
<p><strong>1.</strong> Tell us a favorite memory from within the walls of PM.<br />
<em>My favorite memories mostly involve all of us getting together &#8230; and food. When Paul started the annual tradition of a &#8220;chili day&#8221; around the holidays, it was so nice to take a moment to relax, laugh and share a meal together. I guess that&#8217;s why we still do it every year!</em></p>
<p><strong>2. </strong>What do you enjoy most about your job?<br />
<em>Hands down, the part of my job I enjoy most is when I get to design. I started at PM as a writer, so I feel really lucky to be in a place where I&#8217;ve not only been allowed but encouraged to develop that interest. The day they loaded InDesign on my computer, I could have wept &#8212; it was such a beautiful thing.</em></p>
<p><strong>3. </strong>If you could have any superpower, what would it be (we know this doesn’t have to do with their anniversary, but we were curious)?<br />
<em>I wish I could be more selfless about this, but as the mother of a 4-month-old baby, I would opt for never needing sleep.</em></p>
<p><strong>4. </strong>What are you looking forward to in the next 10 years?<br />
<em>I look forward to watching my girls grow up, continuing to work with people I enjoy and respect, and seeing where technology goes. My first Mac was a beige box with a black-and-white screen, so we&#8217;ve come a long way.</em></p>
<p><strong>5. </strong>What does being a PM employee mean to you?<br />
<em>Being myself. Having input. Laughter. My second home.</em></p>
<p><strong>PAUL RICHARDS</strong><br />
Creative Team</p>
<p><strong>1. </strong>Tell us a favorite memory from within the walls of PM.<br />
<em>A favorite memory of mine was moving into our new office space six years ago. I remember thinking that all of our hard work the first few years was really starting to pay off and we were really taking off as a company.</em></p>
<p><strong>2. </strong>What do you enjoy most about your job?<br />
<em>What I enjoy most about my job is that it&#8217;s not &#8220;work&#8221; it&#8217;s fun. I can be myself and don&#8217;t have to put on a face to be here.</em></p>
<p><strong>3. </strong>If you could have any superpower, what would it be (we know this doesn’t have to do with their anniversary, but we were curious)?<br />
<em>My superpower would be the ability to have &#8220;food-growing laser eyes&#8221;. I could shoot crazy laser beams from my eyes and end world hunger all at the same time.</em></p>
<p><strong>4. </strong>What are you looking forward to in the next 10 years?<br />
<em>I&#8217;m looking forward to watching new talent come in and being able to foster those people the way I was fostered in my first decade.</em></p>
<p><strong>5.</strong> What does being a PM employee mean to you?<br />
<em>Flexibility. Individuality. Comfort. Trust.</em></p>
<p><strong><br />
</strong></p>
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		<title>Scream-Free TV</title>
		<link>http://performancemarketing.com/blog/2012/02/scream-free-tv/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=scream-free-tv</link>
		<comments>http://performancemarketing.com/blog/2012/02/scream-free-tv/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 14:45:47 +0000</pubDate>
		<dc:creator>Performance Marketing</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://performancemarketing.com/blog/?p=3453</guid>
		<description><![CDATA[You know how a lot of commercials for car dealers have someone shouting out deals while dozens of price supers fly all over the screen? Yeah, we don’t like those either. So we’re very pleased to work with Staunton Auto Group in Staunton, Virginia. They let us put together a marketing campaign — print ads, [...]]]></description>
			<content:encoded><![CDATA[<p>You know how a lot of commercials for car dealers have someone shouting out deals while dozens of price supers fly all over the screen? Yeah, we don’t like those either. So we’re very pleased to work with Staunton Auto Group in Staunton, Virginia. They let us put together a marketing campaign — print ads, radio spots, TV spots and more — that reflects the kind of dealer they are: friendly.</p>
<p><iframe width="600" height="335" src="http://www.youtube.com/embed/0usntx8MXiI?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p><iframe width="600" height="335" src="http://www.youtube.com/embed/vTqcu2pHpok?rel=0" frameborder="0" allowfullscreen></iframe></p>
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		<title>Big Fun in the Big Easy</title>
		<link>http://performancemarketing.com/blog/2012/02/big-fun-in-the-big-easy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=big-fun-in-the-big-easy</link>
		<comments>http://performancemarketing.com/blog/2012/02/big-fun-in-the-big-easy/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 22:04:44 +0000</pubDate>
		<dc:creator>Performance Marketing</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://performancemarketing.com/blog/?p=3446</guid>
		<description><![CDATA[This month, The Rental Show returned to New Orleans for the first time in 10 years — and you could see the excitement on Bourbon Street. We thought a Top 10 list would be a fitting way to sum up our experience at the American Rental Association’s annual convention and trade show. Top 10 Things [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-3457" href="http://performancemarketing.com/blog/2012/02/big-fun-in-the-big-easy/trs/"><img class="alignnone size-full wp-image-3457" title="trs" src="http://performancemarketing.com/blog/wp-content/uploads/2012/02/trs.jpg" alt="" width="600" height="419" /></a>This month, <strong><em><a href="http://www.therentalshow.com/" target="_blank">The Rental Show</a></em></strong> returned to New Orleans for the first time in 10 years — and you could see the excitement on Bourbon Street.</p>
<p>We thought a Top 10 list would be a fitting way to sum up our experience at the <a href="http://www.ararental.org/" target="_blank">American Rental Association’s</a> annual convention and trade show.</p>
<p>Top 10 Things We Learned at <strong><em>The Rental Show</em></strong></p>
<p>10. You can rent anything. From champagne fountains and place settings to log-splitters and construction equipment (and everything in between).</p>
<p>9.   Candy … and cake? Every booth had some sort of sweet treat to lure new customers into their booth. Most creative treat went to the booth with the hurricanes (nice play).</p>
<p>8.   Make friends with the information attendants. They know people who know people and can get you anything. And it sure beats pretending you know where you’re going.</p>
<p>7.   Always carry a USB drive with you. See #6 for more details.</p>
<p>6.   Be nice to the UPS Store employees. You never know when you might need to print last-minute items.</p>
<p>5.   With New Orleans being one of the culinary capitals of the U.S., even the convention center food was tasty. (Roast Beef Po’Boys are awesome!)</p>
<p>4.   Location is key.  There’s a lot to see and you want to be the most visible.</p>
<p>3.   Beads are a fashion statement year-round in New Orleans.</p>
<p>2.   Nothing feels better on your feet than a double-padded booth. (Take note, future exhibitors.)</p>
<p>1.    Do not promise to bring beignets from <a href="http://www.cafedumonde.com/" target="_blank">Café du Monde</a> to a client the morning after drinking hurricanes at <a href="http://www.patobriens.com/patobriens/" target="_blank">Pat O’Briens</a>. It’s not going to happen.</p>
<p>Share some of your trade show experiences with us. Let us know if any of these sound familiar.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Reality Check Microsite Wins ADDY Award</title>
		<link>http://performancemarketing.com/blog/2012/02/reality-check-microsite-wins-addy-award/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=reality-check-microsite-wins-addy-award</link>
		<comments>http://performancemarketing.com/blog/2012/02/reality-check-microsite-wins-addy-award/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 16:39:14 +0000</pubDate>
		<dc:creator>Performance Marketing</dc:creator>
				<category><![CDATA[Construction]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[ADDY]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[Terex]]></category>

		<guid isPermaLink="false">http://performancemarketing.com/blog/?p=3427</guid>
		<description><![CDATA[The Terex Reality Check microsite just received a Silver ADDY® award from Des Moines’ local chapter of the American Advertising Federation. Nearly 300 entries were judged this year, based on creativity, originality and creative strategy — so it’s a great honor to be recognized in our own community. We just happen to have a nice, [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-3437" href="http://performancemarketing.com/blog/2012/02/reality-check-microsite-wins-addy-award/terexrealitycheck-2/"><img class="alignnone size-full wp-image-3437" title="terexrealitycheck" src="http://performancemarketing.com/blog/wp-content/uploads/2012/02/terexrealitycheck1.jpg" alt="" width="600" height="545" /></a>The Terex Reality Check <a href="http://terexrealitycheck.com/" target="_blank">microsite</a> just received a Silver ADDY® award from Des Moines’ <a href="http://aafdsm.com/" target="_blank">local chapter of the American Advertising Federation</a>. Nearly 300 entries were judged this year, based on creativity, originality and creative strategy — so it’s a great honor to be recognized in our own community.</p>
<p>We just happen to have a nice, cozy spot for the ADDY next to the Best Print Ad award we picked up for the same campaign from the <a href="http://www.constructionwriters.org/" target="_blank">Construction Writers Association</a> Marketing Communications Awards in San Antonio.</p>
<p>This campaign just keeps on getting attention. Not bad for a brand just entering a category dominated by the competition! (See our <a href="http://performancemarketing.com/blog/2011/04/so-that%E2%80%99s-what-gutsy-looks-like/" target="_blank">previous blog</a> for more details about the campaign.)</p>
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		<title>A Different Kind of Mobile</title>
		<link>http://performancemarketing.com/blog/2012/01/a-different-kind-of-mobile/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-different-kind-of-mobile</link>
		<comments>http://performancemarketing.com/blog/2012/01/a-different-kind-of-mobile/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 21:58:15 +0000</pubDate>
		<dc:creator>Performance Marketing</dc:creator>
				<category><![CDATA[Construction]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trade Shows]]></category>
		<category><![CDATA[KPI-JCI]]></category>
		<category><![CDATA[Performance Marketing]]></category>
		<category><![CDATA[The Road Connection]]></category>

		<guid isPermaLink="false">http://performancemarketing.com/blog/?p=3387</guid>
		<description><![CDATA[With Congress getting ready to head into session on Jan. 24, The Road Connection – a nine-month campaign highlighting the need for increased infrastructure funding – is heading out on the open road. In the driver’s seat are Curt Peterka and Andrew Gillman who will be traveling cross-country to trade shows, state association meetings, dealerships [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-3388" href="http://performancemarketing.com/blog/2012/01/a-different-kind-of-mobile/trc_1/"><img class="alignnone size-full wp-image-3388" title="trc_1" src="http://performancemarketing.com/blog/wp-content/uploads/2012/01/trc_1.jpg" alt="" width="600" height="301" /></a>With Congress getting ready to head into session on Jan. 24, The Road Connection – a nine-month campaign highlighting the need for increased infrastructure funding – is heading out on the open road.</p>
<p>In the driver’s seat are Curt Peterka and Andrew Gillman who will be traveling cross-country to trade shows, state association meetings, dealerships and everywhere in between to garner support and educate the public on the necessity of passing the reauthorization bill. (It’s only 844 days overdue.)</p>
<p>Over the past few months, we here at PM have had the opportunity to work with the leading sponsor (and brainchild) of this cause-worthy campaign – <a href="http://www.kpijci.com/" target="_blank">KPI-JCI &amp; Astec Mobile Screens</a>.</p>
<p>As part of this campaign, we’ve created a microsite where you can <a href="http://action.theroadconnection.org/5801/take-action-urge-congress-to-support-road-infrastructure-funding/" target="_blank">contact Congress</a> (hint, hint), nominate a <a href="http://www.theroadconnection.org/worst_roads.html" target="_blank">worst road</a> (another hint) and see where the truck is heading next. Check it out at <a href="http://www.theroadconnection.org/" target="_blank">www.theroadconnection.org</a>.</p>
<p>Along with the microsite, we’ve illustrated and designed all elements including the truck wrap, promotional items and much more!</p>
<p>Here are some photos of the truck visiting the PM office and at our kickoff event at <a href="http://www.aedsummit.com/condex.cfm" target="_blank">AED Summit/CONDEX</a> Jan. 19-20 in Washington, D.C.</p>
<p><a rel="attachment wp-att-3391" href="http://performancemarketing.com/blog/2012/01/a-different-kind-of-mobile/trc_4/"><img class="alignnone size-full wp-image-3391" title="trc_4" src="http://performancemarketing.com/blog/wp-content/uploads/2012/01/trc_4.jpg" alt="" width="600" height="408" /></a>Curt Peterka (left), Advertising Manager at Kolberg Pioneer, Inc., and Andrew Gillman, Public Relations, Performance Marketing (a.k.a. The Mobile Journalist). These are the guys in the truck, so wave when you see them.</p>
<p>&nbsp;</p>
<p><a rel="attachment wp-att-3389" href="http://performancemarketing.com/blog/2012/01/a-different-kind-of-mobile/trc_2/"><img class="alignnone size-full wp-image-3389" title="trc_2" src="http://performancemarketing.com/blog/wp-content/uploads/2012/01/trc_2.jpg" alt="" width="600" height="373" /></a></p>
<p><a rel="attachment wp-att-3389" href="http://performancemarketing.com/blog/2012/01/a-different-kind-of-mobile/trc_2/"></a>All set up at the AED Summit Kickoff Event – Washington, D.C.</p>
<p>&nbsp;</p>
<p><a rel="attachment wp-att-3390" href="http://performancemarketing.com/blog/2012/01/a-different-kind-of-mobile/trc_3/"><img class="alignnone size-full wp-image-3390" title="trc_3" src="http://performancemarketing.com/blog/wp-content/uploads/2012/01/trc_3.jpg" alt="" width="600" height="334" /></a>From left: Curt Peterka, Christian Klein (AED Vice President of Government Affairs and Washington Counsel), Lisa Carson (Marketing Manager, KPI-JCI &amp; Astec Mobile Screens) and Andrew Gillman (PM Mobile Journalist)</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Fear The &#8216;Stache</title>
		<link>http://performancemarketing.com/blog/2011/12/fear-the-stache/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fear-the-stache</link>
		<comments>http://performancemarketing.com/blog/2011/12/fear-the-stache/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 18:44:43 +0000</pubDate>
		<dc:creator>Performance Marketing</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Performance Marketing]]></category>

		<guid isPermaLink="false">http://performancemarketing.com/blog/?p=3343</guid>
		<description><![CDATA[Wherever Jim Swanson goes, his mustache arrives first. And on the night of his birthday, his mustache arrived early at his surprise party in various shapes and sizes. To celebrate the man, the myth, the legend, everyone in the agency donned t-shirts featuring mustaches spelling their department names. When Jim arrived, even his real-life mustache [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-3346" href="http://performancemarketing.com/blog/2011/12/fear-the-stache/bday3/"><img class="alignnone size-full wp-image-3346" title="bday3" src="http://performancemarketing.com/blog/wp-content/uploads/2011/12/bday3.jpg" alt="" width="600" height="402" /></a>Wherever Jim Swanson goes, his mustache arrives first. And on the night of his birthday, his mustache arrived early at his surprise party in various shapes and sizes. To celebrate the man, the myth, the legend, everyone in the agency donned t-shirts featuring mustaches spelling their department names. When Jim arrived, even his real-life mustache couldn’t hide the smile.</p>
<p><a rel="attachment wp-att-3345" href="http://performancemarketing.com/blog/2011/12/fear-the-stache/bday2/"><img title="bday2" src="http://performancemarketing.com/blog/wp-content/uploads/2011/12/bday2.jpg" alt="" width="600" height="398" /></a></p>
<p><a rel="attachment wp-att-3352" href="http://performancemarketing.com/blog/2011/12/fear-the-stache/bday9/"><img class="alignnone size-full wp-image-3352" title="bday9" src="http://performancemarketing.com/blog/wp-content/uploads/2011/12/bday9.jpg" alt="" width="600" height="290" /></a></p>
<p><a rel="attachment wp-att-3344" href="http://performancemarketing.com/blog/2011/12/fear-the-stache/bday1/"><img class="alignnone size-full wp-image-3344" title="bday1" src="http://performancemarketing.com/blog/wp-content/uploads/2011/12/bday1.jpg" alt="" width="600" height="339" /></a></p>
<p><a rel="attachment wp-att-3350" href="http://performancemarketing.com/blog/2011/12/fear-the-stache/bday7/"><img class="alignnone size-full wp-image-3350" title="bday7" src="http://performancemarketing.com/blog/wp-content/uploads/2011/12/bday7.jpg" alt="" width="600" height="252" /></a></p>
<p><a rel="attachment wp-att-3353" href="http://performancemarketing.com/blog/2011/12/fear-the-stache/bday10/"><img title="bday10" src="http://performancemarketing.com/blog/wp-content/uploads/2011/12/bday10.jpg" alt="" width="600" height="332" /></a></p>
<p><a rel="attachment wp-att-3348" href="http://performancemarketing.com/blog/2011/12/fear-the-stache/bday5/"><img class="alignnone size-full wp-image-3348" title="bday5" src="http://performancemarketing.com/blog/wp-content/uploads/2011/12/bday5.jpg" alt="" width="600" height="316" /></a></p>
<p><a rel="attachment wp-att-3347" href="http://performancemarketing.com/blog/2011/12/fear-the-stache/bday4/"><img class="alignnone size-full wp-image-3347" title="bday4" src="http://performancemarketing.com/blog/wp-content/uploads/2011/12/bday4.jpg" alt="" width="600" height="332" /></a></p>
<p><a rel="attachment wp-att-3349" href="http://performancemarketing.com/blog/2011/12/fear-the-stache/bday6/"><img class="alignnone size-full wp-image-3349" title="bday6" src="http://performancemarketing.com/blog/wp-content/uploads/2011/12/bday6.jpg" alt="" width="600" height="293" /></a></p>
<p><a rel="attachment wp-att-3351" href="http://performancemarketing.com/blog/2011/12/fear-the-stache/bday8/"><img class="alignnone size-full wp-image-3351" title="bday8" src="http://performancemarketing.com/blog/wp-content/uploads/2011/12/bday8.jpg" alt="" width="600" height="371" /></a></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Thinc Iowa: Let&#8217;s Do It Again In 2012</title>
		<link>http://performancemarketing.com/blog/2011/11/thinc-iowa-lets-do-it-again-in-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=thinc-iowa-lets-do-it-again-in-2012</link>
		<comments>http://performancemarketing.com/blog/2011/11/thinc-iowa-lets-do-it-again-in-2012/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 17:02:04 +0000</pubDate>
		<dc:creator>Performance Marketing</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Performance Marketing]]></category>
		<category><![CDATA[Shift]]></category>
		<category><![CDATA[Silicon Prairie News]]></category>
		<category><![CDATA[Thinc Iowa]]></category>

		<guid isPermaLink="false">http://performancemarketing.com/blog/?p=3190</guid>
		<description><![CDATA[Iowa is best known as the state that feeds the world, and we’re certainly proud of all the Iowa corn, beans, pork and beef that fill bellies on every continent. But we’re also proud of the other reputation that Iowa is gaining — as the place where ideas, technology and hard work merge. That reputation [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-3240" href="http://performancemarketing.com/blog/2011/11/thinc-iowa-lets-do-it-again-in-2012/thinciaphotobooth3/"><img class="alignnone size-full wp-image-3240" title="thinciaphotobooth3" src="http://performancemarketing.com/blog/wp-content/uploads/2011/11/thinciaphotobooth3.jpg" alt="" width="600" height="410" /></a>Iowa is best known as the state that feeds the world, and we’re certainly proud of all the Iowa corn, beans, pork and beef that fill bellies on every continent. But we’re also proud of the other reputation that Iowa is gaining — as the place where ideas, technology and hard work merge.</p>
<p>That reputation took another big leap forward with <a href="http://www.thinciowa.com/" target="_blank">Thinc Iowa</a>, an inspirational gathering bringing startups and established corporations together to find a common ground, share ideas, and learn ways to help each other grow.</p>
<p><a href="http://www.flickr.com/photos/siliconprairienews/sets/72157627855970253/" target="_blank"> The inaugural Thinc Iowa event</a>, presented by <a href="http://www.siliconprairienews.com/" target="_blank">Silicon Prairie News</a>, was held October 20-21 in Des Moines, and <a href="http://www.siliconprairienews.com/2011/10/guest-post-why-thinc-iowa-the-story-behind-the-inc" target="_blank">Performance Marketing</a> was involved in nearly every facet. From the logo to the <a href="http://www.thinciowa.com/" target="_blank">website</a> to the programs to the venue graphics and displays, we were pleased to see our ideas come to life. Even more, we were pleased to have several PMers on hand to watch the event become an unqualified success — so much so that both <a href="http://www.performancemarketing.com/" target="_blank">PM</a> and <a href="http://www.interactiveshift.com/" target="_blank">Shift</a> have signed on to help out again in 2012.</p>
<p><em>Above photo by <a href="http://www.annajonesartofphotography.com/" target="_blank">Anna Jones | Art of Photography</a> and <a href="http://ikonixstudio.com/" target="_blank">Ikonix Studio</a>.</em></p>
<p><a rel="attachment wp-att-3241" href="http://performancemarketing.com/blog/2011/11/thinc-iowa-lets-do-it-again-in-2012/ti_entry/"></a><a rel="attachment wp-att-3334" href="http://performancemarketing.com/blog/2011/11/thinc-iowa-lets-do-it-again-in-2012/ti_entry-2/"><img class="alignnone size-full wp-image-3334" title="ti_entry" src="http://performancemarketing.com/blog/wp-content/uploads/2011/11/ti_entry1.jpg" alt="" width="600" height="400" /></a></p>
<p><a rel="attachment wp-att-3242" href="http://performancemarketing.com/blog/2011/11/thinc-iowa-lets-do-it-again-in-2012/ti_main/"><img class="alignnone size-full wp-image-3242" title="ti_main" src="http://performancemarketing.com/blog/wp-content/uploads/2011/11/ti_main.jpg" alt="" width="600" height="395" /></a><em>Ben Silbermann of <a href="http://pinterest.com/" target="_blank">Pinterest</a></em></p>
<p><a rel="attachment wp-att-3242" href="http://performancemarketing.com/blog/2011/11/thinc-iowa-lets-do-it-again-in-2012/ti_main/"><em>Photo by </em></a><em><a href="http://www.annajonesartofphotography.com/" target="_blank">Anna Jones | Art of Photography</a> and <a href="http://ikonixstudio.com/" target="_blank">Ikonix Studio</a>.</em></p>
<p><a rel="attachment wp-att-3245" href="http://performancemarketing.com/blog/2011/11/thinc-iowa-lets-do-it-again-in-2012/ti_store/"></a><a rel="attachment wp-att-3333" href="http://performancemarketing.com/blog/2011/11/thinc-iowa-lets-do-it-again-in-2012/ti_store-2/"><img class="alignnone size-full wp-image-3333" title="ti_store" src="http://performancemarketing.com/blog/wp-content/uploads/2011/11/ti_store1.jpg" alt="" width="600" height="425" /></a></p>
<p><a rel="attachment wp-att-3243" href="http://performancemarketing.com/blog/2011/11/thinc-iowa-lets-do-it-again-in-2012/ti_sch/"><img class="alignnone size-full wp-image-3243" title="ti_sch" src="http://performancemarketing.com/blog/wp-content/uploads/2011/11/ti_sch.jpg" alt="" width="600" height="397" /><em>Photo by </em></a><em><a href="http://www.annajonesartofphotography.com/" target="_blank">Anna Jones | Art of Photography</a> and <a href="http://ikonixstudio.com/" target="_blank">Ikonix Studio</a>.</em></p>
<p><a rel="attachment wp-att-3244" href="http://performancemarketing.com/blog/2011/11/thinc-iowa-lets-do-it-again-in-2012/ti_sign/"></a><a rel="attachment wp-att-3332" href="http://performancemarketing.com/blog/2011/11/thinc-iowa-lets-do-it-again-in-2012/ti_sign-2/"><img class="alignnone size-full wp-image-3332" title="ti_sign" src="http://performancemarketing.com/blog/wp-content/uploads/2011/11/ti_sign1.jpg" alt="" width="600" height="400" /></a></p>
<p><a rel="attachment wp-att-3239" href="http://performancemarketing.com/blog/2011/11/thinc-iowa-lets-do-it-again-in-2012/thinciaphotobooth1/"><img class="alignnone size-full wp-image-3239" title="thinciaphotobooth1" src="http://performancemarketing.com/blog/wp-content/uploads/2011/11/thinciaphotobooth1.jpg" alt="" width="600" height="426" /><em>Photo by </em></a><em><a href="http://www.annajonesartofphotography.com/" target="_blank">Anna Jones | Art of Photography</a> and <a href="http://ikonixstudio.com/" target="_blank">Ikonix Studio</a>.</em></p>
<p><a rel="attachment wp-att-3238" href="http://performancemarketing.com/blog/2011/11/thinc-iowa-lets-do-it-again-in-2012/thinciaphotobooth2/"><img class="alignnone size-full wp-image-3238" title="thinciaphotobooth2" src="http://performancemarketing.com/blog/wp-content/uploads/2011/11/thinciaphotobooth2.jpg" alt="" width="600" height="442" /><em>Photo by </em></a><em><a href="http://www.annajonesartofphotography.com/" target="_blank">Anna Jones | Art of Photography</a> and <a href="http://ikonixstudio.com/" target="_blank">Ikonix Studio</a>.</em></p>
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		<title>Converse And The Cure</title>
		<link>http://performancemarketing.com/blog/2011/11/converse-and-the-cure/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=converse-and-the-cure</link>
		<comments>http://performancemarketing.com/blog/2011/11/converse-and-the-cure/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 20:49:27 +0000</pubDate>
		<dc:creator>Performance Marketing</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Converse Shoes]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Performance Marketing]]></category>
		<category><![CDATA[Race for the Cure]]></category>

		<guid isPermaLink="false">http://performancemarketing.com/blog/?p=3174</guid>
		<description><![CDATA[Race for the Cure was our Q4 team-building event and it&#8217;s one that I think we can all relate to in some way. Many of us know someone who has been impacted by breast cancer and at PM we hold it close to our hearts. When I came across a recent doodle in a Converse [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-3200" href="http://performancemarketing.com/blog/2011/11/converse-and-the-cure/mainshoe/"><img class="alignnone size-full wp-image-3200" title="mainshoe" src="http://performancemarketing.com/blog/wp-content/uploads/2011/11/mainshoe.jpg" alt="" width="600" height="422" /></a></p>
<p>Race for the Cure was our Q4 team-building event and it&#8217;s one that I think we can all relate to in some way. Many of us know someone who has been impacted by breast cancer and at PM we hold it close to our hearts. When I came across a recent doodle in a Converse book it sparked an idea: How neat would it be if PM employees teamed up and designed <a href="http://www.converse.com/">Converse</a> shoes to be worn at the Race for the Cure for a family who has been profoundly impacted by breast cancer?</p>
<p>The <a href="http://www.komeniowa.org/">Des Moines Race for the Cure</a> was held Saturday Oct. 22, and we designed shoes for each member of one of our PM families who participated in memory of a loved one. The shoes ranged from toddler to adult and each pair was designed by a pair of PM employees. The children thought they were &#8220;amazing&#8221;, &#8220;super cool&#8221; and &#8220;really pretty&#8221;. One has even taken to wearing her pair every day.</p>
<p>It&#8217;s an event that PM will never forget.</p>
<p><a rel="attachment wp-att-3181" href="http://performancemarketing.com/blog/2011/11/converse-and-the-cure/shoe1/"><img class="alignnone size-full wp-image-3181" title="shoe1" src="http://performancemarketing.com/blog/wp-content/uploads/2011/11/shoe1.jpg" alt="" width="600" height="534" /></a></p>
<p><a rel="attachment wp-att-3203" href="http://performancemarketing.com/blog/2011/11/converse-and-the-cure/shoe4/"><img class="alignnone size-full wp-image-3203" title="shoe4" src="http://performancemarketing.com/blog/wp-content/uploads/2011/11/shoe4.jpg" alt="" width="600" height="428" /></a></p>
<p><a rel="attachment wp-att-3201" href="http://performancemarketing.com/blog/2011/11/converse-and-the-cure/shoe2/"><img class="alignnone size-full wp-image-3201" title="shoe2" src="http://performancemarketing.com/blog/wp-content/uploads/2011/11/shoe2.jpg" alt="" width="600" height="535" /></a></p>
<p><a rel="attachment wp-att-3205" href="http://performancemarketing.com/blog/2011/11/converse-and-the-cure/shoe6/"><img title="shoe6" src="http://performancemarketing.com/blog/wp-content/uploads/2011/11/shoe6.jpg" alt="" width="600" height="510" /></a></p>
<p><a rel="attachment wp-att-3208" href="http://performancemarketing.com/blog/2011/11/converse-and-the-cure/shoe9/"><img class="alignnone size-full wp-image-3208" title="shoe9" src="http://performancemarketing.com/blog/wp-content/uploads/2011/11/shoe9.jpg" alt="" width="600" height="440" /></a></p>
<p><a rel="attachment wp-att-3206" href="http://performancemarketing.com/blog/2011/11/converse-and-the-cure/shoe7/"><img class="alignnone size-full wp-image-3206" title="shoe7" src="http://performancemarketing.com/blog/wp-content/uploads/2011/11/shoe7.jpg" alt="" width="600" height="537" /></a></p>
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