When baseball season opens, spring can’t be far behind (thank goodness!). But PM has another reason to be excited about it this year, because Pentair’s Filtration and Processing Solutions division recently selected us to develop their new advertising creative for Target Field, home of the Minnesota Twins.
As the Official Sustainable Water Provider of the Twins, Pentair provides a rainwater recycling system that captures rainwater in a 200,000-gallon tank under the outfield. The water is then filtered to drinking-water quality and reused to wash lower-level stadium seats and irrigate the field, saving nearly 2 million gallons of city water each year.
Pretty great story, huh? The challenge was telling it in the shortest form possible.
We broke it down into simple messages against a palette of Pentair blues, complete with water-themed motion graphics that grab attention — especially when Pentair signage takes over the stadium during the second inning break. The new creative includes animated and static signage throughout the stadium as well as print ads, a radio script and messaging for the in-park TV monitors.
It was a fun project and we can’t wait to see it in action … at a nice, warm summer game.