One of our goals has always been to make continual learning a priority. In fact, we consider it almost as important as our day-to-day work. In today’s world, there are always new advancements, programs, and processes we can use to tweak how we do business — we just have to go out and find them.
A couple months ago, our media team did just that. Media buying is an area that’s growing into a much more digital, automated process — and because of that, they took it upon themselves to dive a little bit deeper into advanced programmatic advertising (an automated way to buy advertising placements) at an Interactive Advertising Bureau (IAB) course in Chicago.
IAB is an organization that supports advertisers around the country as they continually adjust to the digital world. They create the standards and guidelines, offer classes and certifications and provide thought leadership for the industry.
So, the media team packed up and headed to Chicago for a daylong class comprised of media professionals — both buyers and sellers. They learned a ton about the future of advanced programmatic advertising and how it helps target audience demographics in a much more detailed way.
“This class gave us a great overview of programmatic from the buyer side, but also gave us insight to how the vendors and operations staff function, as well. It’s important that we can all work together to make our clients’ buys the most efficient as possible,” said our very own Stephanie Maxwell.
And that’s what these learning opportunities do — give us tools that help us provide our clients with the best possible work, which is what it’s all about. It’s exciting to see the tremendous advances in our industry, and we can’t wait to see what we learn next!