What do Toro and the Baltimore Ravens football team have in common? TURF. Until recently, the Ravens played on an artificial turf field. As of the 2016 NFL season, the Ravens now play on a natural turf field, and Toro’s turf maintenance equipment takes great care of the brand new field.
Immediately following the transition from artificial to natural turf, our very own Kristine White and Andrew Gillman traveled to Baltimore, Maryland to capture the story firsthand. They spoke with Don Follett, M&T Bank Stadium’s senior director of grounds, on behalf of Toro. Follett shared insight as to why he uses Toro equipment to take care of such an important playing field.
“This is the National Football League and they always try and have the best — to hold the best performance for the fans — and Toro is the best equipment out there,” Follett said.
We captured his answers on camera and also filmed the installation of one of the goal posts into the natural grass field. With those raw materials in hand, the PM team returned to DSM to produce a video for both Toro and Follett’s local Toro distributor, Turf Equipment and Supply Company.
The final video was used in Toro’s newsletter and social media, and currently resides on their website. We also created an accompanying article so our PR team could pitch the entire story to industry publications. Check it out!