Sip, Sip, Hooray!

on August 8 | in Creative | by | with No Comments

Cheers to another successful Winefest Week. We’re lucky enough to partner with Winefest Des Moines, an organization that does wonders for the culinary and arts scenes in our hometown.

In addition to giving yearly to Bravo Greater Des Moines, Winefest also provides scholarships to second-year students at the Iowa Culinary Institute at DMACC, and to students studying to become certified sommeliers.

In the spirit of giving back, they also host a bunch of impressive events for Des Moines area residents to attend. From September to May, there’s an average of one event per month, and then in June, the excitement culminates with a weeklong wine-filled celebration.

It’s called Winefest Week, and it’s a whole different beast of a celebration — one or more events every day, for eight days in a row. It’s busy, but eight days of drinking wine? Yes, please. It might be part of the reason we love working with them.

About the Work

Most of the work we do is in preparation for Winefest Week, since that’s when the majority of events take place. Performance Marketing handles all of Winefest’s design and social media needs. That includes the following:

  • Website design
  • Video animations
  • Print design for ads, tickets, posters, invites, and signage
  • Content for Facebook, Instagram, and Twitter (before, during, and after events)


One of the most rewarding projects we work on for Winefest is the poster and animated video that accompanies it. Our very own Emma Croskrey has full creative freedom to concept and design the yearly poster, which is super fun. At the 2019 unveiling party, there were lots of “oohs” and “ahhs” complimenting her gorgeous work. (Emma also does the print design and social graphics for Winefest.) You’re awesome, Emma!

Based on the poster, our video team creates a short animated video that’s used as a teaser leading up the poster unveiling. It ends up being a really fun way to showcase our talents and passions.

There are a lot of hands involved in Winefest doing video, design, coordination, social, and event support — so we have a lot of people to thank! And as always, thanks to the folks at Winefest for being lovely to work with.


All photos taken by Maharry Photography.


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