• Make the Product the Hero

    on May 4
    in Advertising, Creative, Interactive, Media
    by
    with Comments Off on Make the Product the Hero

    That’s exactly what our friends at MK Electric did with their recent launch of Masterseal Plus™, a commercial-grade enclosed socket. We helped them bring their Masterseal Plus man to life in marketing with a sophisticated upgrade to his looks and a variety of marketing support.

    The campaign included collateral, in-store POP and print ads driving readers to a website to enter to win prizes. Creative showed the little hero in a variety of harsh environments, demonstrating how he “masters the elements” — from desert wind to jungle heat to arctic cold.

    The product was also prominently featured in Electrical Contracting News (ECN) with three full-page ads and a cover wrap that opened the magazine to a center spread article about the product (how convenient!). Sales have substantially exceeded the initial launch goals … just what we love to hear.

     

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  • Now That’s Gutsy

    on Apr 13
    in Construction, Creative, Trade Shows
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    with Comments Off on Now That’s Gutsy

    Terex just launched a new line of skid-steer loaders in a market dominated by the other guys, and they didn’t do it quietly. (These brands are to construction what Kleenex is to blowing your nose, so kudos to Terex for being bold enough to take them on.) In our Reality Check campaign, the new Terex models go head-to-head against the competition, based solely on the facts. Check it out at terexrealitycheck.com. We hear it paid off with brisk sales at The Rental Show in Las Vegas — where the Terex Reality Check booth happened to be steps away from Bobcat. Awkward …

     

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  • Vegas, Baby, Yeah!

    on Mar 11
    in Construction, News, Trade Shows
    by
    with Comments Off on Vegas, Baby, Yeah!

    Know what PM has in common with excavators, inflatable bounce houses, chocolate fountains and Big Ass Fans (no kidding)? They all were at The Rental Show, the American Rental Association’s annual trade show in Las Vegas … along with PM clients Toro, Terex and Genie. PM staff were there to shoot video, handle the press room and get their rental industry groove on. Sounds like exhibitors and attendees had a lot of positive things to say, so congrats to our ARA clients for putting on a great show. Check out the 2011 wrap-up video on the Show’s YouTube page for a quick look at the highlights.

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  • Do Ya Dwolla?

    on Mar 3
    in Interactive
    by
    with No Comments

    httpv://www.youtube.com/watch?v=d1RK6CctcXU&feature=player_embedded

    The next best thing to doing cool work ourselves is having it happen right down the hall. Props to our friends at SHift for some fine work on the Dwolla iPhone app. It’s basically a way to pay for stuff using your smartphone. Watch this video — it explains it so well, we don’t need to.

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