• The Annual PMG Picnic With a Twist

    on Aug 2
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    Thursday, July 13th was an eventful day at PM. As if the annual company picnic wasn’t enough, we also got to meet our newest employee, Zach Allen! Zach is our new media coordinator and the picnic just happened to be the perfect opportunity for him to meet a few future coworkers.

    We hung out at Colby Park along with the talented folks from Ferinheit Wood Oven Pizza, our friends at The Outside Scoop, a talented balloon artist and a face-painter who the kids just adored. There were loads of tigers, butterflies, and unicorns running around the park by the end of the night.

    It wouldn’t have been a PM Picnic without some kickball, and the kiddos made sure to keep that tradition going. They whiffed, scraped up their knees and had full-on red cheeks after 30 minutes.

    In between kickball innings, we had the opportunity to learn more about our newest team member, Zach. We learned that he’s a bit of a gamer (Destiny, anyone?), and got some insight about his former career as a “Burrito Craftsman” at Drake University Dining Services, where he worked while he attended school. It probably won’t surprise you to learn that like many Drake students and alumni, Zach looks forward to the Drake Relays every year.

    All in all, it was a great picnic, and a great opportunity to get to know our new pal, Zach Allen. Welcome to the team!

     

     

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  • 2017 Wellness Update

    on Jul 14
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    You may wonder — how does PM keep in tip-top shape? Well, we have our hard-working wellness committee to thank for that. Here are a few activities we’ve done in 2017 that have helped us become our best selves yet.

    New Years Resolution Contest

    Because we all struggle to keep our resolutions past week one, we challenged ourselves to a full four weeks — makes sense right? It was all about killing a bad habit and picking up a healthy one! A little competition always helps, so we set up a tracking board, for everyone to see — and to encourage some friendly banter.

    Stair Challenge

    The most competitive wellness initiative yet — but our current challenge definitely has potential to top it. For the stairs challenge, we were on teams, which made climbing stairs THAT much more fun (or maybe just bearable). Dana and Ellie battled it out until Ellie realized there was a daily stair limit — and even if she hit that every day to the end of the challenge, she would still lose to the Ultimate StairMaster, Dana. First and second place got some pretty cool prizes, but the rest of us slackers walked up and down hundreds of flights of stairs with nothing to show but our sore muscles.

    Yoga, Pilates, and Boxing

    Right here in the office, we’ve been sculpting, downward-dogging, and tree-posing our hearts out for the last six months. We made yoga and pilates regular classes, and visited a boxing studio for a change of scenery — turns out we like to throw punches!

    For the summer, we’re switching it up and providing an outdoor boot camp class for those who like to get sweaty. Stay tuned for updates — blackmail-worthy photos may follow.

    Step Challenge

    We’re just beginning this one, and with so many people already tracking their steps through smartphones and other devices, it’s bound to be a raging success. The biggest question is: Will Dana return to stomp the competition all over again? We’ll just have to wait and find out.

     

     

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  • PM In the PM + A Piano Bar

    on May 30
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    Evening meetings involving company updates, a dueling piano bar and drinks on the house are always a blast — and our latest PM in the PM was no exception.

    Many of our coworkers shared insights on where the company is going, new branding efforts and cool side projects. Basically, we like to get the whole company together to get everyone up to speed on what’s going on in all the different departments.

    One of the highlights of the meeting was an update from Wags, a developer with Shift, talking about a game he developed from scratch where players control a spaceship to zap aliens and subsequently earn real cash — doesn’t everybody do that kind of stuff in their free time?

    Space Bounty is an arcade style space shooter inspired by old-school classics such as Galaga and Space Invaders. As people play, the game jackpot grows larger, and then every 72 hours the top player receives the jackpot via PayPal! You can find it on the Google Play Store.

    After the meeting, a dueling piano player provided us with some great entertainment — and then he humored us as a few of us stepped up to the mic for some impromptu karaoke. The high point of the evening however had to be when the pianist sang to Ellie for her birthday. She’s a tad bit shy, so it turns out she doesn’t like being serenaded on top of a piano in front of 60 people — who knew?

    Overall, we had a lot of fun just hanging out with each other, and we’re already looking forward to our next PM in the PM!

     

     

     

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  • Congratulations, Matt & Kristine!

    on May 15
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    We’ve had a lot of milestone anniversaries at PM lately, and these two are no exception. Both Matt and Kristine have been with us for 10 years — through all the highs, all the lows, and every point in between.

    Matt

    Best Part of PM

    Easy answer – the people. It never feels like I’m coming to “work”. We get to have fun and get cool stuff done every day.

    Favorite Memory

    Many years ago, a group would gather in an office and Michelle would read excerpts from a book that was pretty inappropriate and a little raunchy – even by our “loose” standards. It always had lots of laughter and tears from being so ridiculous and funny.

    Kristine

    Best Part of PM

    I have the most amazing group of co-workers, and they are like family to me. When you work at the same place for 10 years, it feels a little like you grew up with the company and those who work there. Having the support of a great team and great management is absolutely priceless. There have been countless times we have needed to pull things together last minute for a client and put in those extra hours, and the team has always rallied around me. That’s a great feeling.

    Favorite Memory

    As I’m sure you can imagine, it’s impossible to give just one. We are a solutions based company and sometimes that means solving a problem that seems insurmountable to someone else. I think some of my favorite memories involve the times we came together as a team and solved one of those seemingly insurmountable challenges for a client. Pulling together as a team for a big deadline – especially on the weekends and late at night – always creates lots of memories and usually a few laughs too.

     

     

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  • Wine Not?

    on Apr 14
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    Wine Time Friday, (lovingly referred to around these parts as WTF), is even better than it sounds. Basically, it’s a low-key company event that’s grown from a few employees wine tasting around the in-office bar, to an organized competition. Teams bring in their favorite wine to sample, and this year, we used a new app that our friends in Shift built to vote on the best wines of the bunch. The winning wines moved on to the next round, and the losing wines — well, they get consumed anyway. It was also the perfect opportunity to test the new app and find any bugs or glitches.

    If you’re trying to imagine how this works, just envision your March Madness bracket, but with wine. We started with the Sweet Sixteen, moved onto the Elite Eight, then the Final Four, and finally, the Championship. Hanging out with coworkers, sipping tiny glasses of wine, and playing with iPads — all while tapping into our competitive spirit, was pretty awesome.

    This time around, the team of Andrew S., Emily S., and Cody came out on top with their Hob Nob Pinot Noir.

    You should try it. After all, it comes highly recommended from all your friends at Performance Marketing, Shift and Blue Traffic.

     

     

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  • 5 Years And Counting

    on Mar 30
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    When you look up the word genuine in the dictionary, you might just run across Tanya’s photo. We’re pleased to have been able to work alongside her for five years now, and we look forward to many more wonderful years ahead. Here’s Tanya’s take on the past five years here at PMG.

    What’s the best part about PMG?

    I’d say the best parts of PM are the people and work flexibility. When people say “find a career that you are excited to go to every day and doesn’t feel like a job, then work hard to never let it go” they’re right — and this is it. It’s fun to be able to work as a team on projects and get to know more about one another’s talents and personalities.

    What’s your favorite memory from working here?

    There are lots of memories! I’d say the amount of growth within the five years I’ve been working here. When I started here, there were around 20 employees and we are currently up to 60. However, the culture here is still important. We continue to have both family-oriented and employee-only events outside of work that help us continue to be a tight-knit group.

    To only list a few, we’ve had Wine Time Fridays, holiday parties, summer picnics, and baseball game outings. Recently, we also designated committees that create opportunities for charity involvement, wellness initiatives, and more. There’s not one single thing that I can point to, but it’s really a combination of the rewarding work, the wonderful people, and the additional opportunities to make a difference that really make this place special.

     

     

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  • Another Coffee Aficionado

    on Mar 10
    in PM New Faces
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    As we’ve gotten to know Britt, the newest member of Performance Marketing, we’ve learned a lot about her. She’s originally from West Des Moines, so she’s back in her old stomping grounds at our office. Britt hasn’t strayed too far from the area though — she graduated from Iowa State less than a year ago and has been working as both a barista and social media coordinator ever since.

    Britt definitely has a favorite morning beverage, and it’s an Americano with a generous amount of cream (which is 100% a typical barista answer). She has a lot of other favorites too, like the vegan krunk rice from Krunkwich Ramen House, Power Life Yoga, camping, the band The Black Keys, and her beloved dog, Frank. She’s also a certified SCUBA diver if you were wondering. It seems to us like she kind of does it all.

    If you’re ever in the office, say hi to Britt — we couldn’t be more excited to have her!

     

     

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  • Break Out the Champagne

    on Mar 3
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    Camille and Paul started their journey with PM at the same time and on the same day, which just so happens to have been 15 years ago. See what they have to say about the time they’ve spent within this company.

    Camille

    What’s the best part about PM?

    The dress code (just kidding). I’d say it’s the people, but I know everyone says that. These are some of the most talented, funny, intelligent, creative people I’ve ever met. Some are like my second family. But beyond that, it’s getting the trust, respect and space to make choices and do what I do well. That’s huge. It makes this more than just a job for me.

    What’s your most memorable moment?

    That’s a tough one. There have been so many. I think of all the holiday parties, chili potlucks, tough projects, fun projects, celebrations, challenges, travels, weddings, babies … even just good times spent hanging out and laughing with people. I just feel very fortunate to have seen this company grow so much and to have had some small part in that evolution.

     

    Paul

    What’s the best part about PM?

    I have to say it’s the Annual PMG Holiday Party. It’s really a special time of year for recollection — we celebrate all the hard work and let loose more than usual.

    What’s your most memorable memory from working here? 

    In 15 years, you generate a lot of memories. It’s so tough to pick just one. One funny memory in particular is when we were back at our old place on 28th Street and someone bought a bunch of dog cookies from a doggie bakery. Ryan Albers ate the crap out of those things and we all ended up having a good laugh over it once we let him in on the secret. Even though he thought they were kind of salty and the taste was off, it didn’t stop him from coming back for the last one. Good times for sure.

    I’ve shared laughter, tears, heartache and glory with these folks. I’m glad to call them all family.

     

     

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  • Toro Partners With Baltimore Ravens

    on Feb 17
    in Creative
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    What do Toro and the Baltimore Ravens football team have in common? TURF. Until recently, the Ravens played on an artificial turf field. As of the 2016 NFL season, the Ravens now play on a natural turf field, and Toro’s turf maintenance equipment takes great care of the brand new field.

    Immediately following the transition from artificial to natural turf, our very own Kristine White and Andrew Gillman traveled to Baltimore, Maryland to capture the story firsthand. They spoke with Don Follett, M&T Bank Stadium’s senior director of grounds, on behalf of Toro. Follett shared insight as to why he uses Toro equipment to take care of such an important playing field.

    “This is the National Football League and they always try and have the best — to hold the best performance for the fans — and Toro is the best equipment out there,” Follett said.

    We captured his answers on camera and also filmed the installation of one of the goal posts into the natural grass field. With those raw materials in hand, the PM team returned to DSM to produce a video for both Toro and Follett’s local Toro distributor, Turf Equipment and Supply Company.

    The final video was used in Toro’s newsletter and social media, and currently resides on their website. We also created an accompanying article so our PR team could pitch the entire story to industry publications. Check it out!

     

     

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  • The Media Team Takes On Chicago

    on Feb 3
    in Media
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    One of our goals has always been to make continual learning a priority. In fact, we consider it almost as important as our day-to-day work. In today’s world, there are always new advancements, programs, and processes we can use to tweak how we do business — we just have to go out and find them.

    A couple months ago, our media team did just that. Media buying is an area that’s growing into a much more digital, automated process — and because of that, they took it upon themselves to dive a little bit deeper into advanced programmatic advertising (an automated way to buy advertising placements) at an Interactive Advertising Bureau (IAB) course in Chicago.

    IAB is an organization that supports advertisers around the country as they continually adjust to the digital world. They create the standards and guidelines, offer classes and certifications and provide thought leadership for the industry.

    So, the media team packed up and headed to Chicago for a daylong class comprised of media professionals — both buyers and sellers. They learned a ton about the future of advanced programmatic advertising and how it helps target audience demographics in a much more detailed way.

    “This class gave us a great overview of programmatic from the buyer side, but also gave us insight to how the vendors and operations staff function, as well. It’s important that we can all work together to make our clients’ buys the most efficient as possible,” said our very own Stephanie Maxwell.

    And that’s what these learning opportunities do — give us tools that help us provide our clients with the best possible work, which is what it’s all about. It’s exciting to see the tremendous advances in our industry, and we can’t wait to see what we learn next!

     

     

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