Let Us Be Part of Your Story
Wheaton Franciscan Healthcare wanted to make Covenant Medical Center’s Family Birth Center stand out and be noticed in a market with big-brand competition. This campaign is designed to capture attention with unexpected visuals — and nothing reaches out and touches the heart like a newborn baby. To convey Covenant’s family-centered approach, we played off the stories we hear as children (and then read to our own children), combined with the message that each family has its own unique story. The concept blends photography with whimsical illustrations, inviting expectant parents to make Covenant’s Family Birth Center part of their story.