MK: Masterseal

on Mar 14
in

The phrase “make the product the hero” has never been more true than with MK Electric’s launch of Masterseal Plus™, a commercial-grade enclosed socket. We helped them bring their Masterseal Plus man to life in marketing with a sophisticated upgrade to his looks and a variety of marketing support. Creative showed the little hero in a variety of harsh environments, demonstrating how he “masters the elements” — from desert wind to jungle heat to arctic cold. Even more heroic is that sales quickly exceeded the initial launch goals.

 

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