When you ask people to give you their time and attention, you’d better offer something good in return. That’s exactly what BehrPro did here. Property managers and owners were invited to meet with a BehrPro rep for a short presentation on the business case for using Behr paints and received a new tablet in exchange for their time. PM created a dimensional tablet-shaped mailer to promote the offer, as well as an interactive tablet presentation for salespeople to use at these meetings. Customers’ tablets were also loaded with a version of the presentation.