Some job sites are hard to reach or too confined for an air compressor or generator. That’s when tools like Chicago Pneumatic’s gasoline-powered Red Hawk motor drills and breakers are a big deal. These portable units are light enough to be carried to the job site, and users aren’t tied down with hoses or cords. That’s why we chose mobility as the focus of these launch campaign concepts. Challenged with a short timeline and limited winter photo shoot possibilities, we used the magic of Photoshop to place operators in application specific settings. The result was a bold, tough look that showcased each product and its possibilities. It also earned us an Award of Excellence at the Art Directors Association of Iowa (ADAI) Exhibition.


Read more about this project here and view the live website here.

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