When Atlas Copco decided to split and form a separate company to serve its mining, infrastructure and natural resources customers, they needed to build a new and distinct brand from the ground up. They came to us with a logo and a brand promise, and we worked together from there to create a comprehensive branding package. The tools we created in collaboration with Epiroc formed the foundation for a massive rebranding effort that touched everything from literature, websites and tradeshow displays to equipment, service vehicles and facilities. We also created new social media accounts for the brand and built an annual content plan to solidify Epiroc’s unique voice, as well as a paid social campaign to grow its audience of followers. In half a year, Epiroc went from a company without a name or logo to a global brand ready for worldwide launch.