Make-A-Wish Iowa has granted thousands of wishes to children battling life-threatening medical conditions, and Jolly Holiday Lights and Tour De Lights are the organization’s biggest fundraising events each year. To mark the 20th anniversary, Make-A-Wish Iowa wanted to create a fresh new look with promotional materials that make it clear that 100 percent of the proceeds go toward granting wishes. Starting with a modern update to the event logos, we created a distinctive new design for all event materials that captures the true spirit of this longstanding Central Iowa tradition. We took our inspiration from the children who have had their wishes granted, and every illustration we used represents an actual wish.

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