Liebherr Ad Campaign

on Jul 25

Bringing a European product to market in North America requires a little translation. These ad concepts tailor the look and message to speak to the North American audience. Based on our research, we recommended a bold, clean approach to stand out from the sea of look-alikes in construction publications. Liebherr selected this concept, which takes the unexpected road — using white space and provocative headlines to position the German-engineered machines as “luxury high-rise offices on wheels.”

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