The Road Connection

on May 17

Spearheaded and funded primarily by our client, KPI-JCI & Astec Mobile Screens, this year-long PR campaign was designed to gather support for the federal highway bill from trade and local media, associations, manufacturers, lawmakers and infrastructure experts. Over the course of the campaign, PM’s mobile journalist and our client logged over 40,000 miles, visiting 39 states and attending 10 major trade shows. Along with a comprehensive public relations effort, we also produced a custom truck wrap, a website, promotional items and more.

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