Many companies with a distribution network think of dealer support as writing “Thanks for a great year” on the side of a Christmas card each December. Fortunately for us (and their dealers), Toro doesn’t think that way. It provides its dealers with a full array of marketing support, including TV spots that promote Toro dealers rather than just Toro products. After all, dealers are the primary sales force, so making them feel good — and making potential customers feel good about them — can only be a positive.

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